Inkjet & Hi-tech Innovation Institute

Advertisment in Indian newspapers
Advertsiments were issued in the 10 print editions of "The Economic Times", the leading financial daily in India, equivalent to "The Financial Times" of the UK and "The Wall Street Journal" of the USA. An image is given below.

Press releases
Following two press releases were issued and hence published by publications and portals in India. IMI and Xyanni, along with Sponsors and Supporters, open the registration to the course "Ink Jet Academy: Theory of Ink Jet Technology" to be held on 4th and 5th May 2007 in New Delhi, India. To read the full text, please click here.

IMI Europe and Xyanni announce holding of a technical inkjet course in New Delhi, India on 4th and 5th May 2007. To read the full text, please click here.

Printed brochures
2000 brochures were printed and distributed within India to the members of some associations like Manufacturers' Association of Information Technology, India, Screen Printers' Association of India, Indian database of IMI and Digital Textile, some contacts of UK Trade & Investment in India, other database in India.

E-mailers
E-mails were sent to about 60,000 Indian e-mail ids. These comprised of database of visitors to shows in India, Indian database of the Supporters of the event, IMI, and Xyanni.

Phone calls
An external agency was hired to make phone-calls and follow up with a select database.

Personal network
Some contacts were followed up personally.

Website links
Details of the event were uploaded on the websites of IMI, IMI Europe, Xyanni, MAIT, Indian portals, The Economic Times.

Asia
E-mails were sent to the Asia database of IM.

Global
IMI listed this India event in its other brochures.

Brochures / presentations of Sponsors
Brochures / presentations of the Sponsors were uploaded on the Xyanni website.

Who

Benefits